Brand Positioning

As a hospitality services company, What do you stand for? What is your core? How is that different from your competitors?

These are some very important questions that an owner or operator needs to ask themselves when launching or even refurbishing a hospitality product.

Your positioning in the marketplace allows you the opportunity to define your standards of quality and showcase them to the market justifying the charges you apply for the services that your hotel provides.

At KURROS, we work very closely with our clients by understanding their vision for the brand and matching it with their product to create a synergy that showcases both the investor’s vision as well as the product’s potential.

KURROS along with its team of brand specialists can help you create or revisit your organization’s softer side; A softer, yet critical side that helps build a connection with your staff. We can help you do this by assisting in creating your Mission and Vision, defining your brand’s DNA, or delving deeper into your brand values and building your personalized Brand Wheel.